Privacy Policy
Effective Date: May 27, 2025 | Last Updated: May 27, 2025
Easy Auto Solution, operated by ALP Inc. (“Company,” “we,” “our,” or “us”) respects the privacy of users of our website and services (collectively, “Platform”) at easyautosolution.com. This Privacy Policy governs the use, collection, disclosure, and protection of personal information from you by the Company and its affiliates through your use of our Platform. It also informs you of the rights and choices you have with respect to your personal information, and how you can reach us to exercise your rights or ask questions.
Types of Information Collected
We and any third parties we engage for the purpose of administering, operating, hosting, configuring, designing, maintaining, and providing internal support may collect information from two categories: (1) personal information you voluntarily provide, and (2) usage information relating to your interactions with us and the Platform. We may collect this information when you submit an application, register on the Platform, sign up for our mailing list, or interact with us for any purpose.
Personal information we collect may include:
Personal and Basic Identifiers: real name, alias, postal address, phone number, unique personal identifier, online identifier, IP address, email address, account name.
Demographic Data: age, marital status, and other demographic details, some of which may be protected classifications under applicable law.
Financial and Credit Information: credit score range, employment status, income information, and related details submitted through our auto loan application forms.
Commercial Information: records of products or services inquired about, purchasing histories, or other consumer tendencies.
Device and Online Identifiers: IP address, cookies, beacons, pixel tags, mobile ad identifiers, or similar unique identifiers.
Internet or Network Activity: browsing history, search history, and information on your interaction with our website, application, or advertisements.
Geolocation Data: physical location or movements.
Professional or Employment-Related Information: current or past job history or performance evaluations.
Sensitive Personal Information: precise geolocation, racial or ethnic origin, or religious/philosophical beliefs, where applicable.
How We Use Personal Information
We may use the information we collect for the following purposes:
To communicate with you about your auto loan inquiries, including providing more information about our Platform, partner dealerships, and financing options.
To connect you with our network of dealerships and lenders who specialize in bad credit, no credit, and subprime auto financing.
To provide, improve, and expand our services, and to develop new features, products, and opportunities for our customers.
To operate, customize, and improve the Platform, including for analytics, research, and development; to understand how you interact with the Platform; and to customize marketing and advertisements shown to you.
To send surveys, promotions, and marketing materials tailored to your interests.
To comply with applicable laws and regulations and to maintain the security of our Platform.
To use publicly available information to help train AI models and build products and features with AI capabilities.
How We Share Personal Information
We may share the information we collect with other parties, including:
Affiliates: We may share personal information with affiliates or companies directly or indirectly owned, controlled, or operated by ALP Inc., so that we and they can communicate with you about products and services that may be of interest to you.
Partner Dealerships and Lenders: Our primary business purpose is to connect you with dealerships and auto lenders in our network. By submitting an application on our Platform, you consent to us sharing your information with one or more of our partner dealerships or lenders, who may contact you about financing options.
Service Providers: We work with third-party vendors that assist us with operating the Platform. To protect your privacy, we do not authorize vendors to retain, use, or disclose personal information we collect for any purpose other than to provide services to us or our users.
Your Consent or as Otherwise Disclosed: We may share information with your consent or as disclosed at the time of data collection. Our Platform may offer optional services or features associated with unaffiliated third-party companies. If you choose to use these optional features, we may share information with such third parties. We will not do so without informing you in advance.
To Comply with Law: We may share information when required by a governmental agency, court, or other entity (e.g., to comply with legal process), or when appropriate to enforce our Terms of Use, or to protect the rights, property, or safety of visitors to our Platform, the public, our customers, or the Company.
Change in Corporate Control: In the event of a bankruptcy, merger, acquisition, transfer of control, or joint venture, information about our visitors would be among the transferred assets.
We may also use aggregated or de-identified information and disclose it to third parties without limitation.
Children’s Privacy
We do not knowingly collect personal information from individuals under the age of 13. If we learn that we have unintentionally collected such information, we will promptly delete it.
Cookies
To help make our Platform more responsive to the needs of our visitors, we use cookies — standard features of browser software — to assign each visitor a unique, random identifier that resides on their device. Cookies do not identify you personally, only the device used to access our Platform. You may accept or decline cookies at any time.
We use the following types of cookies:
Essential Cookies: Required for our Platform to function properly and cannot be turned off in our systems.
Performance and Functional Cookies: Allow us to count visits and measure Platform performance, helping us understand which pages are most popular.
Targeted Advertising Cookies: May be set through our Platform by advertising partners to build a profile of your interests and show relevant ads on other websites.
Social Media Cookies: Allow you to share content via social media buttons on platforms like Facebook, Instagram, TikTok, and others.
Managing Cookies
You may opt out of certain cookies by adjusting your browser settings. You can find instructions for managing cookies in your browser here:
Chrome:
Firefox:
Safari:
Edge:
Digital Advertising & Web Analytics
When you visit our website, we use site visit recordation technologies, third-party cookies, beacons, tags, and scripts to collect information and aggregated data from your internet browser, including your behavior on our website.
We use Google Analytics to track and report website traffic. Google may use collected data to contextualize and personalize ads within its advertising network. You may opt out via the Google Analytics opt-out browser add-on at .
We also use Jornaya’s TCPA Guardian technology, embedded on applicable pages, to independently document users’ consent to be contacted. Jornaya collects page URL, mouse movements and clicks, contact information inputted by the user, a snapshot of the page, IP address, time on page, and HTTP headers. For more information, review the Jornaya Privacy Policy at .
We use Google Tag Manager (GTM) and Facebook Pixel to help manage and measure the effectiveness of our marketing efforts. We reserve the right to add or remove analytic technologies.
Information Security
Easy Auto Solution maintains reasonable safeguards to protect the security, integrity, and privacy of the information you provide to us. However, no security system is impenetrable, and we cannot guarantee the security of information we collect or that information transmitted to us over the Internet will not be intercepted.
Opting Out / Unsubscribing
Whether you submit personal information is entirely up to you. You are under no obligation to provide it. However, if such information is essential for us to provide certain services, we will be unable to provide those services if you withhold it.
You may opt out of receiving marketing emails or text messages by contacting us at the information below. If you elect to unsubscribe, we will remove you from the relevant list within 10 business days. If you remain an active registered user of our Platform following an opt-out request, we may still send important notices or updates regarding your current use of the Platform.
State Privacy Rights
California Residents: California residents may have additional rights under the California Consumer Privacy Act (CCPA) and related laws, including Shine the Light (Cal. Civ. Code § 1798.83). To learn how your personal information is shared with third parties, or to request that we not disclose your personal information to third parties for marketing purposes, please contact us using the information below. As required by CalOPPA, we inform you that we do not honor browser “Do Not Track” signals.
Nevada Residents: Nevada residents have the right to opt out of the sale of covered personal information to third-party data brokers. To exercise this right, please contact us using the information below, specifying that you wish to opt out under the Nevada Privacy Law.
Colorado Residents: Colorado residents may have additional rights under the Colorado Privacy Act. Please contact us for more information about your Colorado privacy rights.
Connecticut Residents: Connecticut residents have the following rights, subject to certain exceptions: Right to Know and Access (up to twice per 12-month period), Right to Delete, Right to Opt-Out of targeted advertising and sale of data, Right to Correct inaccurate data, Right to Data Portability, Right to Affirmative Consent before processing sensitive data, and Right to Non-Discrimination.
Virginia Residents: Virginia residents have the following rights under the VCDPA, subject to certain exceptions: Right to Know and Access (up to twice per 12-month period), Right to Delete, Right to Opt-Out of targeted advertising and sale of data, Right to Correct inaccurate data, Right to Data Portability, Right to Affirmative Consent before processing sensitive data, and Right to Non-Discrimination.
To exercise any of the above state privacy rights, please contact us using the information below.
Contact Us
Easy Auto Solution | Powered by ALP Inc.
Address: 2040 Merrick Rd, Unit 343, Merrick, NY 11566
Phone: 646-737-0554
Website:
Changes to This Privacy Policy
We may update this Privacy Policy from time to time by posting an updated version to this page. Any changes will be effective immediately upon posting, and the “Last Updated” date at the top of this page will reflect the most recent revision. We encourage you to review this page periodically for updates.
